Discover The Amazon Project Amelia
Amazon Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice, and tools they need to succeed. Sellers simply ask Project Amelia a question, and they get a response with accurate information and guidance, allowing sellers to more easily and efficiently manage their business. Project Amelia is an always-available, expert partner to sellers, learning their unique businesses so it can offer personalized insights and support, and available from any page within Seller Central, at any time.
Amazon Project Amelia Features
- Knowledge-based questions
Sellers can ask specific questions and get relevant summary information from Seller Central and other highly accurate and reliable sources to easily and quickly find the information they need. If the question is asked, “What is the most important thing I need to prepare for the holiday season?” Project Amelia will quickly generate personalized information and best practices. - Status updates and metrics
Sellers can quickly retrieve information about their sales data and customer traffic and learn more about their business by asking questions such as “How is my business doing?” Project Amelia will provide a summary of recent sales, units sold, and website traffic and compare this data to the previous year. Sellers can also drill down into the results by asking additional questions, such as “How about my cotton t-shirt?” Project Amelia will then summarize sales, growth, customer traffic, etc. for that specific product. - Actions and issue resolution
The upcoming Project Amelia will be able to provide straightforward solutions to complex problems and tasks by diagnosing issues and, in some cases, taking action on behalf of sellers. Simply ask Project Amelia for help with a task or to resolve a problem, and sellers will receive personalized guidance and, if needed, assistance investigating the issue or connecting the seller with support to ensure the issue is resolved as quickly as possible. In the future, Project Amelia will provide additional task management help and even resolve issues on behalf of sellers.
Amazon Project Amelia FAQ
- What is Amazon’s Project Amelia?
Project Amelia is a new generative AI-powered personal assistant for sellers, introduced by Amazon. Built using Amazon Bedrock, it offers tailored business insights to boost productivity and drive seller growth. Project Amelia provides sellers with an all-in-one, generative AI-based selling expert that is always available to immediately provide answers, advice, and tools they need to succeed. It can offer personalized insights and support, and is accessible from any page within Seller Central. - When will Project Amelia be available to sellers outside the U.S.?
Project Amelia is currently available in beta for an initial set of U.S. sellers and will progressively roll out to additional U.S. sellers in the coming weeks. Later this year, Project Amelia will begin a phased rollout in additional countries and will start to become accessible in languages other than English.
